Excellent Customer Service: The Secret Behind Business Success
Managing a business, big or small, is not an easy vocation. Critical decisions have to be made every single day that will ultimately dictate the direction the business will take – and this involves cost-cutting and prioritizing certain departments over the other.
While extensive planning is involved before businesses come up with a decision, expert consultants from Co-Business Services LLC advise against putting low priority to customer service. Delivering excellent customer service is what we believe to be a pivotal component that makes or breaks companies.
In fact, there is a prediction that starting this year, customer experience will be the key differentiator among businesses. It is no longer the price nor the product itself that will place a brand on top - it will be first and foremost about the customer satisfaction you provide.
Delivering excellent customer service will not only keep your customers satisfied, but it will also keep them loyal. It is key to establishing a personal relationship with your customers, to make them feel that your brand, products, or services are important aspects of their lives.
Business owners and entrepreneurs must keep in mind the results of an interesting marketing study, which shows that poor customer service interactions are more likely to be shared than good ones.
Rare is the customer who will stick around after repeated experience of poor customer service - and when they depart, they leave behind traces of dissatisfaction that can create ripples that will ultimately bring down the reputation of your business.
There are some business owners and entrepreneurs who argue that product or service quality has more weight than excellent customer interaction. Indeed, quality is what every business aims to provide.
The truth, however, is that quality goes beyond the product and usually aims at keeping current customers and attract potential customers. While it is a valid proposition that a good product can sell itself, a business can never gain customers’ loyalty and attract brand awareness unless excellent customer service is provided.
Just how important customer service is? Let’s hear the story of Courtney, Co-Business Services LLC CEO, and how she learned this in one of her experiences as a customer.
I had a client that asked me to look for a same-day laundry service. After multiple rejections for a rushed service on the phone, I tried to go around places. A local laundry shop accepted me in. To cut the story short, they failed to complete what my client asked. As depressing as it may be, I left the laundry store with no heavy heart nor any strings of disappointment. In fact, I went out of that door telling myself that I will return here someday. They were able to take care of my needs, they made me feel important after receiving multiple rejections - and that is what has sold me on their business.
Clearly, this fascinating story pinned the importance of customer service. If customers put primacy on how they feel with a business, then business owners should put primacy on giving excellent customer service.
We at Co-Business Services LLC believes that in the field of business, customers will tend to forget what you have done for them, but they will never forget how you made them feel. Provide them an exceptional experience and you will see for yourself an excellent future.