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5 Benefits of Social Media Marketing for Businesses

Updated: Sep 4, 2020



Digital marketing for business is no longer optional. Social media is quickly becoming one of the most important aspects of marketing. It provides incredible benefits that help reach millions of customers worldwide.


Here are the five benefits of social media marketing that every business owners and organization leaders should take advantage of.


Increase brand awareness

With nearly half of the world’s population (47% to be exact) using social media channels, it’s no wonder that these sites are a natural place to reach new and highly targeted potential customers.


Multiple surveys have shown that customers first met or got to know the products they love through social media. It’s also a great platform to connect with people and let them know about your brand’s mission, vision, and core principles.


Global platform for promotions

Social media knows no boundaries. With almost half of the population from virtually all continents across the globe using social media, these sites are a great global platform to promote your brand and your products or services.


Generate leads

In the age of digital marketing, social media is the best platform to generate business leads that will eventually lead to more sales. It doesn’t matter if you run a small local shop or a big national company, social media will help you reach your audience directly anywhere in the world – and generate leads that, when used properly, can inevitably increase sales and profit.


Boost sales

No matter what you sell, social media can help you sell it. Wanna know the numbers? Almost 97% of marketers are using social media and 78% of salespeople outsell their peers by using social media for their business!


Customer service

Of course, aside from generating sales and revenues, social media are also a great platform to reach out to your customers and listen to their feedback. It’s a huge help in building personal connections and making your customers feel that they are being taken care of in all aspects of your business.


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